The real estate sales funnels or sales funnels for real estate is an essential part in the process of attracting clients.
The real estate sales funnel is nothing more than the adaptation to the real estate sector of the general sales funnels that are used in other sectors. If you are not familiar with automated sales funnels, in this article we are going to help you get an idea of this very important concept for your business.
In subsequent articles we will expand this concept since the real estate sales funnel is a whole world.
What is the real estate sales funnel?
A real estate sales funnel is a system that simulates the different phases that a customer goes through during the purchase process.
For a client who wants to buy or sell a home to end up hiring our services, they must first go through a series of stages until they qualify from unknown to client.
During this process, thanks to Inbound Marketing strategies and real estate copywriting, we will be able to take you to the goal, which is to turn you into a loyal customer.
Through the sales funnel we can see where a certain potential customer is and what step will come next in that process.
In the same way that the sales funnel is used to convert visitors into qualified customers, it also serves to eliminate those visitors who were not qualified for our activity.
In this way we make sure that the clients that go through our entire funnel are ideal clients for our business and therefore need our services.
Do I need a real estate sales funnel in my business?
If you have asked yourself this question while reading the previous section, let me honestly answer you: “If you need it!”. And we will explain why.
The first reason why you need an automated sales funnel in your real estate is because it automates the process of capturing qualified leads and allows you to capture potential clients semi-automatically, allowing you to focus on what is really important, sales.
Having a system for capturing leads is not something that is created and of which we forget, but it requires continuous measurement and optimization in order to improve results.
The perfect funnel does not exist; hence it is a « semi-automatic» system, or rather, automated, which will require a little of our time every X weeks or months to be measured and optimized.
If you manage to attract a large amount of qualified traffic but most of them fail to advance through the acquisition funnel and become clients, it will be your job to see which phase of the funnel is failing to be improved.
Phases of the real estate attraction funnel
The phases that make up an automated sales funnel vary depending on the sector it is aimed at. The real estate sector has certain characteristics that make it unique with respect to other sectors, so its funnel will be different.
The real estate sales funnel is made up of 4 phases through which a lead passes until it becomes a customer. Let’s look at these phases below:
First of all, and of course, we must show ourselves to our potential customers and capture their attention so that they visit our content or ad and be able to move it to the next phase of the funnel.
To achieve this there are different marketing strategies:
- Content Marketing or Inbound Marketing
- Facebook Ads
In this way we manage to attract cold traffic (people who still do not know our brand) to our real estate website or landing page. For this, it will be necessary to have quality content both on our website and in the blog articles, as well as good copy in digital advertisements to capture the attention of the prospect.
At this stage the objective is for the potential client to give us their data in exchange for valuable content or resource such as an eBook or free guide, a webinar, a consultancy that is, anything that enhances their interest in getting it in exchange for offering us your data.
Contact and lead nurturing.
Once the lead has provided us with the data, it is time to contact him. In this phase of the sales funnel, the objective is to convince the client that you are the best option to solve the problem they have, such as the sale or purchase of a property.
For this, it will be necessary to educate the prospect to mature that decision, so that when you offer your services, they will know you enough to become a client, a process called Lead nurturing real estate.
During this stage of the funnel, a good option is to label the leads according to their degree of maturity and in this way to be able to follow a certain strategy based on this point.
Usually what works best in real estate is Email Marketing. This technique consists of sending a series of automated emails in which you talk about the problem the lead has and once they are aware that they have said problem, offer them your solution.
In this way you will get their interest to grow little by little and keeping your real estate in mind when hiring services in the sector. This is what is called the maturation stage.
Conversion or sale
This stage of the funnel comes when, after the maturation process of the contact stage where we have been educating the lead with a series of articles or emails, they become a client when they decide to hire you.
This is the stage that everyone wants to reach, as it is the purpose of marketing. At this point only those leads who really have an interest in the solution that you provide with your services reach and as you can see it is a small percentage of people who left their data and even less of the people who visited your website or landing page.
This is normal in a sales funnel and our goal is to optimize each of the phases so that the greatest number of people can move from one phase of the funnel to another.
Automating this process allows you to save time and money on people who were only looking for information or who really is not what they were looking for. But contrary to how many people think, this does not end here.
There is a next step that, although not essential, is interesting to apply.
You may wonder if I have already managed to transact with him during the sale of the property, why do I need to convert him into a loyal customer? Well, we never know when that certain client will need to change their house again, buy a place, etc., so at the moment they do, the ideal is that they have you in mind.
In this way you will be able to make a place for yourself in their top of mind (positioning in memory) and if you continue to give them value and quality content that customer will continue to trust you.
Without forgetting that a satisfied client is a possible seller of your services, because if they are in love with the treatment of your brand, they will recommend your services when someone asks about them or when talking to someone they know. Who doesn’t want a free client?
As you have seen, implementing a sales funnel in your real estate is something that has great benefits and a strategy that many successful real estate companies already have in the marketing of your company. And you, are you already applying it?
THE BEST BLOG FOR YOUR REAL ESTATE AGENCY.
The Best Real Estate Blog for your Real Estate is a blog completely integrated into your website. There is no doubt.
A real estate agency like Tajarat properties have integrated its real estate blog in the design of its website to attract more clients and significantly increase sales. We are talking about doubling or multiplying by three your monthly sales.
The way in which traffic is produced on the network today, the search habits of potential clients of real estate and real estate services and the increase in commercial actions of the competition change the way in which properties should be marketed in the network of networks.
What’s more, what worked a few years ago may not work today. Competitive and innovative real estate agencies see an increase in clients after a few weeks of carrying out digital marketing or web positioning actions, and, in words many of the real estate agencies we work with, the creation of a personalized and modern real estate website together with a blog has been the best investment they have made this year.
The latest success story on the Alicante Real Estate website shows the great potential of these techniques to greatly enhance your real estate business and get ahead of your competition.
REASONS TO CREATE A BLOG AND INTEGRATE IT IN OUR WEBSITE.
- If you know something about search engine optimization, you will know that Google and other search engines index you better if your real estate website is updated frequently, is fresh, and contributes new content on a regular basis.
And depending on this regularity, web search engines will index you better or worse. A blog embedded in a site provides search engines with this fresh content and achieves better indexing.
- Creating one to three articles every week will generate links to your site, so that the web search engines will index you better. The topics to write about them are infinite, so you will not have a shortage of information.
If you know how to introduce these links to other strategic real estate sites and follow the rules of search engines, in just six weeks you will see your traffic increase to levels you never suspected.
- Integrating your real estate blog into your real estate website allows your visitors, (who have the profile that is of interest to you if you know how to select the appropriate topic to write), go to your real estate offer with a single click.
- An integrated blog saves you time and money in maintaining your site. A real estate agency can train one of its agents to administer the basic management of a blog and a simple website in a matter of days.
Therefore, start integrating your weblog on your site. You will see how your sales and profits increase in a matter of weeks.
You still don’t have a blog on your real estate website? Have you visit al noor orchard lahore
? How many visits does your website have each day?